Email sales letter template

Once you've developed trusting relationships with other professionals, ask them if it's okay to drop their name when connecting with their contacts. You might even ask them for a list of people that they recommend you reach out to. A subtle nod to your mutual connection can make a prospecting email come across more personable.

This could lead to new ideas, solutions, and even a discovery call about a need the prospect has that your products and services could solve. Depending on what you sell, it might be difficult for you to evaluate your prospect's situation.

But, if you can evaluate it, do so. Then send them the results. I used some software to evaluate the search rankings of the top 50 B2B accounting firms in the Boston area. Although your firm ranks in the top 25 according to the Business Journal, your search rankings are worse than the top Why this email works: Chances are you don't sell marketing services, but if you do, use this approach.

If you don't, try to find something you can analyze that your ideal buyer will care about. According to Mike Schultz , author of Insight Selling, "Educating buyers not only shares the seller's expertise, but it also demonstrates the seller's willingness to collaborate with the buyer. Looks like you started a blog, but have stopped publishing.

Oftentimes, companies stop prioritizing blogging when results don't come immediately. Why this email works: It provides useful information that is highly relevant to the prospect.

Tailor this approach to any new venture or project your prospect has taken on. Marketers use surveys to gather proprietary data. Salespeople should borrow this playbook. Engaging prospects in the design of the survey will ensure the results are interesting for the ideal buyer profile.

This is also a suitable reason to reach out which can initiate a dialogue. You look like you have an impressive amount of experience doing X. I'm designing a survey and will be asking people with similar experiences in [role] and [industry] about their thoughts on Y. Taking the email template above a step further, you can reach out to the prospect again once you and your team create the survey. Now, you can ask the prospect and their team to take the survey. Thank you for your assistance in designing this survey.

Will you take the survey now that it's ready? It's five questions long and should take you five minutes. Why this email works: The great part about surveys is that you can ask tough questions about challenges and goals. It's hard to do that on a phone call right away. Don't forget to sync your survey software with your CRM and marketing automation software so you can see the responses and use them to customize your future sales and marketing touches to each contact's context.

Ask your prospects about what they think about something. You can let them know their response might be featured in some content that your company will publish in the future. Or you may be using their qualitative data to validate some quantitative data from a survey you did. At HubSpot, we recently completed a survey of B2B buyers. We asked them to give one word that best describes salespeople.

The most popular answer by far was "pushy. Do you agree or disagree with this? Do you think your buyers think your salespeople are too pushy? Do you think this reduces the effectiveness of your marketing? Fast growth companies like yours usually dedicate significant resources towards recruiting. We have some market research that shows how companies allocate resources to different parts of the recruiting process. People have a natural tendency to want to help others. Make the most of that and send an outreach email that asks, " Could you help me get in touch with the right person?

I'm trying to reach the person who's in charge of implementing marketing software at your company. Congratulate them on joining the company and let them know they made a great decision. Congrats on your new role with XYC Recruiting. I'd love to talk with you about how your company could achieve the same results — and help you make a splash in your first few months.

A word of encouragement might be just what they need to make it through the day. Send a thoughtful message like this one to perk them up. Instead of taking the opportunity to ask for a connection, a call, or a few minutes of their time, you offered them a moment to reflect on their day and make the most of it.

When was the last time you received a gift card to your favorite coffee shop or had lunch covered by a friend? Do some research to see if you can find the prospect's favorite restaurant and purchase an e-gift card.

Why this email works: The tried and true reciprocity principle never steers us wrong. A good deed begets a good deed. Your prospect will want to thank you for the gift and probably commend you on the unique approach.

Download These Templates for Free. These templates use a relatively simple set of guidelines. As you implement the approaches shared above, use these guidelines to customize your templates:. I am not delusional enough to believe that salespeople will all of a sudden stop sending horribly self-centered, blast-you-with-my-value-prop, ask-me-to-marry-you-on-the-first-date prospecting emails.

But in sharing these alternative approaches, I hope to get us that much closer to the end of this ineffective practice. If your response rates are dwindling, think twice before you mass blast another set of prospecting emails. I guarantee it will pay off in the long run.

Originally published Aug 10, PM, updated August 25 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.

Thank You! You have been subscribed. Start free or get a demo. Sales 30 min read. Download customizable sales email templates for free. Download 25 Free Email Templates. Best Sales Email Templates 1. Congratulate them. Hey [Prospect], Congratulations on your recent round of funding. What you are doing is going to impact the law profession in a major way. I look forward to seeing how you'll deploy your new resources to do it even faster. Regards, [Your name]. Do you have a PR or content person on your team?

Hey [Prospect], Your website's design is absolutely brilliant. Download Sales Email Templates. Hey [Prospect], Welcome to town. This isn't my area of expertise, but I know a good sign guy. Would you like an intro? Hey [Prospect], Thank you for sharing your wisdom with the world. Would you like to see how my client applied your advice?

Best, [Your name]. Hey [Prospect], I was browsing through LinkedIn. Have you gotten out this year? I got out to Loon last month. The powder was amazing. Hey [Prospect], Your salespeople seem to be struggling with acquiring new clients according to an informal survey I did. Is it a priority for you to improve their ability to put new opportunities in the funnel? Hey [Prospect], Your commercial real estate broker, [name], suggested I reach out to you. This is an easy fix if you're interested in solving this problem once and for all.

Hey [Prospect], My friend, [name], told me that you'd be willing to meet up with me to discuss my business and see if we might work together. Give the absolute strongest guarantee you are able to give. I will not give your money back? When was the last time you asked for a full refund on something?

Actually, you get double protection. This virtually eliminates all the risk for the buyer. When people read the reason why, it will help them reconcile your irresistible offer in their mind and make it more believable. Most people take their time responding to offers, even when they are irresistible.

There are many reasons why people procrastinate on investing in a solution. The following are just a few:. To motivate people to take action they usually need an extra incentive. Remember when I said that people are more motivated to act by the fear of loss rather than gain?

When people think there is a scarce supply of something they need they usually rush to. You can create a feeling of scarcity by telling your reader that either the quantity is in limited supply or that your offer is valid for only a limited time period. One word of caution: If you make an offer you need to live up to it.

If you go back on your word after the deadline date you will begin to erode the trust and confidence your customers have come to expect from you. Do not assume that your reader knows what to do to receive the benefits from your offer. You must spell out how to make the order in a very clear and concise language. Whether its picking up the phone and making the call, filling out an order form, faxing the order form to your office etc….

Plant your call to action throughout your letter. It will be consistent with what you said all throughout your letter. A good sales letter will continue to build emotion, right up to the very end. In fact, your letter should continue to build emotion even after your call to action.

Perhaps they would continue to:. Try to paint a graphic picture in the mind of the reader about the consequences of not taking action now. Always include a postscript P. Believe it or not, your P. In your postscript you want to remind them of your irresistible offer.

It sounds like a simple step but postscripts get noticed. You now have a powerful sales letter. Using this step formula anyone can write an effective sales letter that sells. The following are a few extra tips to help you write an even better sales letter:.

Many people have a fear of writing. Take a set of 3 x 5 cards and write all the features you know about on one side of the cards. Then turn the cards over and write a benefit for each feature. Tip 2: Once you have completed the letter, let it sit for a day or so.

This will allow you to be more objective you when you edit your letter. When you see a great ad or receive a particularly effective letter in the mail, keep it in a file that you can refer back to again and again.

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Basically, you, the sales rep, write an email that is written as if a higher-up e. You then forward that email to the prospect, including the "forwarded email".

While an email like this might earn you some ridicule from people who are familiar with it already, it can be very effective. The prospect won't just feel like "some sales guy is reaching out", but that the CEO of your company itself cares.

And if you care about the ridicule you earn, then you should work on your sales mindset anyway. But the biggest take-away here is that you need to intimately understand your ideal customer , and use an approach that's most appropriate to them. If you're sending to very sophisticated B2B buyers, then this might not be the best approach, as they might perceive it as gimmicky and tricky. If you're sending cold emails, and you get 5 positive responses from prospects that match your ideal customer profile and express genuine interest because they could actually benefit from your offer, that's worth a lot more than sending emails and getting 20 positive responses from prospects that don't match your ideal customer profile and most likely won't convert into paying, long-term customers.

Are you ready to start utilizing these effective cold email templates? You can do so easily within Close by simply creating a new email template for each of these examples. Once created, you can edit and use them without having to retype them, copy and paste, etc. Here's how:. You also have the ability to connect your email account with Close. By doing so, you can send emails right from within your CRM, or continue using your current email client.

After you connect your email, Close will begin to automatically track and auto-log your email. Don't stop at the first best cold email you send to a prospect. You always want to follow up with prospects multiple times. Which is why we've also created the ultimate guide to follow-up emails , where you will find more examples on different kinds of follow-up emails for sales and marketing teams.

Be sure to also download your free copy of Cold Email Hacks. It's not just about which cold email templates you use, but about how you use them.

These cold email hacks will help you generate more qualified leads faster. Just enter your email address below and we'll send them your way! Get actionable sales advice read by over , sales professionals every week. Product — Your Sales Workflow. Streamline your sales process. Grow your sales pipeline as a team. Connect Close to your favorite tools.

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